What's most important to you in your marketing plan?
CUSTOMER SATISFACTION? Fantastic - we think the same.
Yet many marketers fall into the trap of data collection until poor customers become a ghost, a mere statistic, packs her bags, turns, disappears.
When customers visit your website, surely he expects the same service, same satisfaction as a High Street store? Online customers should be the focus in your picture, not your brand, not you.
In today's age of AI and GEO, good Customer data is vital in marketing to Chinese consumers.
But not at the cost of Customer Satisfaction.
Don't let your big marketing boots trample your customers UX. Learn to understand, satisfy her but remain in the background.